Monster Energy Drink Markets To Latino’s in Atlanta!

Monster Energy Drink enters into a three year sponsorship of Fiesta Atlanta through 2011

ATLANTA, March 13 /PRNewswire/ — Lanza Group, LLC, Atlanta’s leading Hispanic marketing, PR & events firm, today proudly announced that Monster Energy Drink(R) will be the official energy drink sponsor for Fiesta Atlanta from 2009 through 2011. Fiesta Atlanta is an outdoor Cinco de Mayo festival celebrating Latino culture, music and food. The 3rd annual Fiesta Atlanta event will take place on Sunday, May 3, 2009 from 10 AM to 7 PM at Centennial Olympic Park in downtown Atlanta.

Monster has been a founding sponsor of Fiesta Atlanta since its inception in 2007. “Fiesta Atlanta is one of our favorite stops on our festival/event circuit and has quickly grown to be one of the premier Latin events in the country,” said Paul Mendoza, representative for Monster Energy Drink. Last year’s event brought more than 40,000 attendees of all ages.

“We’re really excited that Monster Energy Drink(R) will be joining us for the next three years as our official energy drink sponsor,” said Ralph E. Herrera, President of Lanza Group, LLC. “Their presence the last couple of years has helped us to educate and inform our attendees and we look forward to the same commitment in the years to come.”

Fiesta Atlanta ’09 events include continuous live performances by national and local artists, a children’s stage, an artist’s market, vendor booths offering free product samples, and authentic Latino foods. For more information about Fiesta Atlanta ’09, contact Cynthia Vergara at (404) 350-0200 or cvergara@lanzagroup.com or visit www.fiestaatlanta.com.

ABOUT LANZA GROUP

Lanza Group, LLC is Atlanta’s leading Hispanic marketing, PR and Events firm. Lanza Group provides a full-line of bilingual & bicultural services including Atlanta’s top Hispanic events: Fiesta Atlanta, Fiesta Georgia and HABLA – Hispanic Achievement & Business Leadership Awards. Lanza Group’s President, Ralph E. Herrera was named “Businessman of the Year” by the Georgia Hispanic Chamber of Commerce in 2008. For more information about Lanza Group visit http://www.LanzaGroup.com

ABOUT MONSTER ENERGY(R)

Monster Energy supports the sport. Be it Supermoto, MotoGP, MX, Road Racing, Off -road, FMX, Skate, MTB, Off -road, Surf, Snow, BMX – name it – the athletes are rockin’ Monster Energy more than anything these days. Check out all the types – Original Monster Energy, Monster Lo -Carb, Monster Assault, Monster Khaos, the new Monster/fruit juice hybrid called M -80 and the ground -breaking Java Monster premium coffee & cream supercharged with our Monster Energy blend. On the Net at www.monsterenergy.com