Latino Marketing

Latin American Trade Grows with Japan

With recession in Japan and the United States and a slowdown in most developed economies, Japanese companies are eager to do business with Latin America. Last year, Japanese trade with the region grew by 15 percent, spurred by a strong increase with Brazil.

“Considering the economic slowdown in advanced countries, but earlier and faster recovery expected in many Latin American emerging markets in the course of 2009, many Japanese companies are interested in Latin America for the potential business opportunities at this moment,” says Ryoji Watanabe, a Latin America researcher at the Japan External Trade Organization (Jetro), a government agency that promotes trade and investment. “Japan is also aggressive in expanding its FTA [free trade agreement] networks to the region. We expect that the economic relationship between Latin America and Japan will be further strengthened in 2009.”


Since commodities are the key import from Latin America, their price development will affect the value of imports this year, he adds. Meanwhile, exports to Mexico – a key market for exports – will be affected by the continued U.S. slowdown. “Mexico, with many Japanese electronics and auto factories for U.S. exports, will continue to be severely affected by the slowdown of the U.S. economy,” Watanabe says. “Therefore, the U.S. recovery will be crucial for Japan’s export to the region to grow.”


Last year, total trade with Latin America reached $68.1 billion, a 15.1 percent increase, according to a Latin Business Chronicle analysis of data from Jetro. Japanese exports grew by 16 percent to $40.7 billion, while imports increased by 13.8 percent to $27.4 billion. Japan maintains a strong surplus with Latin America – $13.3 billion.

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Posted by Qbano -  at 10:08 pm

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Entrepreneurship Society to serve Latino community

The following is a story contributed by Alex Nassar. This is a fine example when business works with the Latino Community.

The Saint Joseph’s University Entrepreneurship Society will begin working with Philadelphia-area high school students to discuss the values the organization aims at propagating.

The Entrepreneurship Society will partner with Congreso de Latinos Unidos Inc., a north Philadelphia-based service organization aimed at serving the significant Latino population residing in that part of the city. Students in the Entrepreneurship Society will act as teachers and mentors to ninth-grade students at Edison High School in North Philadelphia as part of what has been dubbed the Exito Campaign. Students in any curriculum at the school can be a part of the program, which will be offered as part of Edison’s existing after-school enrichment.

Thomas Ferraro, ’09, president of the Entrepreneurship Society, said the idea was inspired by the fact that less than 20 percent of students in the Haub School of Business are involved in service programs through the university.

“The beauty of this volunteer opportunity is that it is connected to what we learn in business classes,” said Ferraro. “[Volunteers] are going to be using the practical knowledge they learned in business classes and teaching that to the students.”

Ferraro, as well as co-founder Brett Giroux, were presented with the opportunity to work with Congreso after contacting Beth Ford of Saint Joseph’s Campus Ministry regarding service programs specifically targeting business students.

This will be the first such program run by Congreso. A study will be done around the interactions between Saint Joseph’s and Edison students to determine whether the program actually benefits what Richard Johnson, program coordinator at Congresso, described as “at-risk students.”

“It can potentially open a St. Joe’s student’s eyes as much as it can an Edison student’s eyes to what the reality is here in Philadelphia as far as students who are born into inequity,” Johnson said.

Ferraro hopes that the service opportunity will have practical applications for both high-schoolers and college students.

“Sometimes the best way of understanding what we learn in class is to go out and teach others what we learned,” he said.

Ferraro said business ethics will be a large component of what the Entrepreneurship Society shares with high school students, in light of the recent exposure of large-scale corruption scandals surrounding executives like Bernie Madoff, a finance executive found guilty of perpetrating a scheme netting nearly $65 million.

“We wanted to show that the business school is not just about the money,” he said. “The reason why we jumped on to this is because we teach our members to have the highest ethical standards. We needed an outlet to bridge the business school into Jesuit ideals.”

Since initial contact between the Congreso and the Entrepreneurship Society earlier this academic year, steps have been taken in short order to launch the Exito campaign. On March 15, Ferraro and Giroux were guest judges in a business plan competition at Edison. Johnson said he hoped the program would start by the end of the academic year.

While Johnson said he would be glad to have consistent volunteers from Saint Joseph’s University, Ferraro hopes that members of the Entrepreneurship Society will take the opportunity more seriously.

“We want our volunteers not to just show up one time and then not show up again,” he said. “We want our volunteers to be people who are steady in the lives of the kids, providing the kids with hope and encouragement.”


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Posted by Qbano -  at 1:24 pm

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Monster Energy Drink Markets To Latino’s in Atlanta!

Monster Energy Drink enters into a three year sponsorship of Fiesta Atlanta through 2011

ATLANTA, March 13 /PRNewswire/ — Lanza Group, LLC, Atlanta’s leading Hispanic marketing, PR & events firm, today proudly announced that Monster Energy Drink(R) will be the official energy drink sponsor for Fiesta Atlanta from 2009 through 2011. Fiesta Atlanta is an outdoor Cinco de Mayo festival celebrating Latino culture, music and food. The 3rd annual Fiesta Atlanta event will take place on Sunday, May 3, 2009 from 10 AM to 7 PM at Centennial Olympic Park in downtown Atlanta.

Monster has been a founding sponsor of Fiesta Atlanta since its inception in 2007. “Fiesta Atlanta is one of our favorite stops on our festival/event circuit and has quickly grown to be one of the premier Latin events in the country,” said Paul Mendoza, representative for Monster Energy Drink. Last year’s event brought more than 40,000 attendees of all ages.

“We’re really excited that Monster Energy Drink(R) will be joining us for the next three years as our official energy drink sponsor,” said Ralph E. Herrera, President of Lanza Group, LLC. “Their presence the last couple of years has helped us to educate and inform our attendees and we look forward to the same commitment in the years to come.”

Fiesta Atlanta ’09 events include continuous live performances by national and local artists, a children’s stage, an artist’s market, vendor booths offering free product samples, and authentic Latino foods. For more information about Fiesta Atlanta ’09, contact Cynthia Vergara at (404) 350-0200 or cvergara@lanzagroup.com or visit www.fiestaatlanta.com.

ABOUT LANZA GROUP

Lanza Group, LLC is Atlanta’s leading Hispanic marketing, PR and Events firm. Lanza Group provides a full-line of bilingual & bicultural services including Atlanta’s top Hispanic events: Fiesta Atlanta, Fiesta Georgia and HABLA – Hispanic Achievement & Business Leadership Awards. Lanza Group’s President, Ralph E. Herrera was named “Businessman of the Year” by the Georgia Hispanic Chamber of Commerce in 2008. For more information about Lanza Group visit http://www.LanzaGroup.com

ABOUT MONSTER ENERGY(R)

Monster Energy supports the sport. Be it Supermoto, MotoGP, MX, Road Racing, Off -road, FMX, Skate, MTB, Off -road, Surf, Snow, BMX – name it – the athletes are rockin’ Monster Energy more than anything these days. Check out all the types – Original Monster Energy, Monster Lo -Carb, Monster Assault, Monster Khaos, the new Monster/fruit juice hybrid called M -80 and the ground -breaking Java Monster premium coffee & cream supercharged with our Monster Energy blend. On the Net at www.monsterenergy.com

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Posted by Qbano -  at 9:29 pm

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